Since the 21st century, the promotional gifts industry has experienced rapid development, with continuous improvement in product variety, quality, design, and technology. It has become increasingly favored by both domestic and international consumers. Promotional gifts, as an essential tool for business marketing and brand promotion, have gradually become a part of consumers' daily lives. With the diversification of the consumer market, the demand for promotional gifts has been growing year by year, especially with the trend towards personalization and customization. Consumers’ standards for selecting gifts have become more demanding. Businesses use high-quality, creative promotional gifts to capture the attention of their target audience, enhance customer loyalty, and improve brand image and market competitiveness.